You’ll get a list of over 100 hashtags that you can copy and paste if you like. But more importantly, I’ll let you in on the secrets to how you can identify the hashtags that are relevant to your unique salon.
I’ll take you through the 7 different types of hashtags that successful hair stylists, nail techs, and salon owners use to grow their engagement, following, and ultimately their clientele.
As you read through the article, I strongly suggest you have a pen and paper next to you (or your iPhone notes app ;)) and make note of salon hashtag ideas as we go through.
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Before we dive in. It’s worth noting that there are a few more components than hashtags you should master to grow your salon’s Instagram.
So when you’re done with this article today, I strongly recommend you check out my other resources to grow your salon’s Instagram here:
For salons, Instagram is the online lookbook of your work. It allows new clients to understand if you’re the right salon for them and it keeps your salon top of mind with existing salons.
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The role of hashtags is to get your lookbook in front of more people. More potential new clients. Hashtags are the tool Instagram has given you to contextualize your images so that people can discover your salon.
And your hashtag strategy should ensure you get in front of the right people. The ones who are most likely to become clients.
It’s important to understand how hashtags work in order to determine the best hairdressing hashtags, beauty hashtags, and nail hashtags for your salon.
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When you post a photo or video, it will get submitted to an algorithm. No one really knows exactly how Instagram’s algorithms work but there are a few things we can tell with certainty.
Instagram decides who will see your post based on post engagement, likes, and comments. These all signal to Instagram that your post is good quality (and not spam). Good posts will be pushed to more people.
But the thing is; people will only engage with what you share if it’s relevant to the hashtag they follow. This is why irrelevant hashtags can have a negative effect.
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Just because a lot of people are following certain hashtag doesn’t mean it is a good hashtag to use. In fact, if you use a broad hashtag like #nail, #hair, or #happy it’s unlikely people will see your post at all.
These types of hashtags are crowded with postsand only the ones with really high engagement will be visible to people browsing the hashtag.
To understand if you have a chance to get good visibility on a big hashtag, just go to the hashtag and tap on a few of the top images that you find on the hashtag.
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If the number of likes and comments on the top posts is far beyond what you normally get, you’ll have a tough time being featured at the top.
You can of course use these big hashtags. You might get lucky. But when you do, try to also mix in hashtags that are more specific yet have an engaging community around them. These are hashtags that aremore specific to your salon and the content you’re sharing.
I’ll start with the most specific salon hashtags. The ones that typically don’t have any competition at all and where your posts are guaranteed to be seen.
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Obviously, as these are so small, you’ll not have the potential for a bigger reach. But I’ll also cover these as we move along.
To help you find, mix, and plan hashtags I recommend you use a good social media scheduler. The one I use is called Sendible and it helps me identify good hashtags while I can also build my repository of hashtags to reuse over and over.
Sendible supports all social media platforms and not only Instagram which makes it perfect for managing all your social media in one place.
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You can create those for specific events you host in your salon or promotions that your run. It allows people who see other people’s posts to engage more with the specific event and learn more about you and your salon.
Your event hashtag should be unique. Do a search to see if your hashtags have been used and how recently it was used. It should also be short and not too complicated. It needs to be related to your event and memorable.
You want people to use your hashtag when talking about your event. Always use your even hashtag when promoting your event. As people use them, their followers will be introduced to your salon in a natural way and you’ll improve the awareness of your salon.
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This means it’s “evergreen”. It continues to exist and you should use it consistently as you or your salon clients post about your salon.
Your branded hashtag will typically have a low amount of posts but with highly relevant posts that aretightly connected to your salon.
They are used to find out more about you, your salon, or the specific event that you created your branded hashtag for. It acts as a repository of content related to your salon.
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If you get your clients to post using your branded hashtag, this opens a door to their followers where they can explore more about your salon.
They have one for their salon #badwolfstudio and also for the hairstylist behind the hair #hairbyemilya. They’re also using branded hashtags for brands they are partnering with like #wellaplex and #saloncentric.
I would say that 99% of salons are local businesses with a clientele based in a specific city. This is why local hashtags are crucial for your hashtag strategy.
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For example, when I type “#chicago”, you can see a few different hashtags being proposed. In this case including also “#chicagohairstylist”. This indicates that there are many people looking for exactly that.
Continue to take note of the ones that you feel are most relevant to the type of salon or service you offer.
If you do not yet have a big following on your account, I would try to go for hashtags with under a million posts or it will be difficult for you to stand out on the hashtag.
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You can find more local hashtags by looking at the hashtags other salons are using when posting on the local hashtags you have identified. What other hashtags are they using?
You should soon have a rich inventory of relevant local hashtags for your salon that you can come back to and use over and over to increase the visibility of your Instagram account to people based in your city.
Examples #[YOUR CITY]hair #[YOUR CITY]hairstylist #[YOUR CITY]hairdresser #[YOUR CITY]hairdressing #[YOUR CITY]nails #[YOUR CITY]nailsalon #[YOUR CITY]manicure #[YOUR CITY]pedicure #[YOUR CITY]beautysalon #[YOUR CITY]waxing #[YOUR CITY]balayage #[YOUR CITY]blonde #[YOUR CITY]bride 4. General Local Hashtags
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In particular, if your salon is based in a smaller town or city, you can jump on broader local hashtags as well.
It also helps establish your business in the local community. You will begin to make more connections with your local community. You can connect with these people because you are from a similar area and become more relatable.
These suggested hashtags only show up when you use Instagram on your phone so be aware of that when tagging. Another place to look out for is local Instagram accounts that repost images.
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These accounts will have a hashtag for people to use that would like to get featured. This is great for exposure and possibly getting reposted. These can be for accounts such as local news stations, tourism offices, the Chamber of Commerce, etc.
My only word of caution here would be to not use hashtags that are completely unrelated to what you post. But let’s say you have an image of a rainbow-colored hair, this could work perfectively with a highly active hashtag like #londonpride.
#[YOUR CITY] #[YOUR CITY]love #[YOUR CITY]summer #[YOUR CITY]pride #[YOUR CITY]happy #[YOUR CITY]christmas #[YOUR CITY]jazzfestival (or other local festivals) 5. Salon & Service Specific Hashtags
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While local hashtags will help you get in front of people in your area. Salon & service hashtags help you get in front of people who are interested in the services you offer in your salon.
If you at the same time include the location of the post, you increase the chances that people who actually nearby find your post when browsing for the specific type of service for inspiration.
You will however also be visible to people globally on these hashtags. This means competition is higher (compared to local hashtags) so you should try to get specific with the hashtags that is relevant for your type of salon and even service.
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There are many variations you can use here. Some of the most popular ones for hair salons are haircut hashtags, natural hair hashtags, hair extension hashtags, hair color hashtags, balayage hashtags, blonde hair hashtags, long hair hashtags, virgin hair hashtags, hair growth hashtags, and wedding hashtags.
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